PAT BERRY — DIRECT SALES COMPANION
CHAPTER 18: Create a useful free resource
Starter worksheet for review — October 19, 2026

A good free resource solves one small problem. Keep the promise specific and make the next step optional.

1. Choose a single question people often ask. Outline a one-page checklist or short guide with a practical outcome.
2. Use the downloadable layout brief in Canva: title, who it helps, three to five steps, one example, and an optional next step.
3. Export a readable PDF, test it on a phone, and confirm your download link works. These starters are editable briefs, not published Canva template links.

Direct Sales application
Offer an approved product-use checklist or question guide. Avoid unsupported health, product, or earnings claims.

Free resource layout brief
Title and small promise:
_______________________________________________________

Who it helps:
_______________________________________________________

Step 1:
_______________________________________________________

Step 2:
_______________________________________________________

Step 3:
_______________________________________________________

Illustrative example:
_______________________________________________________

Optional next step:
_______________________________________________________

Source and permissions:
_______________________________________________________

Mobile check:
_______________________________________________________

Use verified facts. Personalize examples. Keep private customer records in your own secure system.