BUILD REAL CONNECTIONSTRADE EDITION · PAT BERRY

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CHAPTER 1 · BOTH EDITIONS

Start with one useful conversation

Choose a real task before choosing another tool. Write who you want to help, what they need, and what a useful next conversation would accomplish.

Put it to work

  1. Choose one everyday writing task and remove names and private details.
  2. Give an AI assistant the situation, the reader, the purpose, and the facts it may use.
  3. Read the draft aloud. Remove invented claims. Save the version you would actually say.

TRADE EDITION

Practice brief

Use an inquiry about a service or client project. Keep scope, deadlines, and commercial facts accurate.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

Practice brief

Use a permission-based product conversation. Keep customer interest separate from interest in the business opportunity.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.