BUILD REAL CONNECTIONSTRADE EDITION · PAT BERRY

Trade EDITION · COMPANION LIBRARY

One useful step
at a time.

Choose a chapter, read the guide, and use the Trade example for your work. Starter templates are yours to adapt.

CHAPTER 01Start with one useful conversation →CHAPTER 02Practice without pressure →CHAPTER 03Motive in Action →CHAPTER 04Power Words and the Three A’s →CHAPTER 05First contact that sounds like you →CHAPTER 06Discover Why, What, When →CHAPTER 07Who you serve →CHAPTER 08Save and reuse your voice guide →CHAPTER 09Build a simple home base →CHAPTER 10Keep the funnel human →CHAPTER 11A clear presentation path →CHAPTER 12Questions are good news →CHAPTER 13Follow up on what matters →CHAPTER 14What it really costs →CHAPTER 15Make a clear invitation →CHAPTER 16After the yes →CHAPTER 17Choose a small tech stack →CHAPTER 18Create a useful free resource →CHAPTER 19Build the two-page funnel →CHAPTER 20Authenticate your email →CHAPTER 21Messaging starts with permission →CHAPTER 22Give every conversation a next step →CHAPTER 23Plan a month of useful content →CHAPTER 24Automate the reminder, keep the relationship →CHAPTER 25Teach someone else the system →CHAPTER 26AI drafts. You decide. →