BUILD REAL CONNECTIONSTRADE EDITION · PAT BERRY

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CHAPTER 9 · BOTH EDITIONS

Build a simple home base

Make it easy for someone to know who you are, what you offer, and how to reach you. Start with a clear page and a professional contact address.

Put it to work

  1. Choose a domain you control. Record the registrar, renewal date, and recovery contact in your secure records.
  2. Create a professional email address and enable multifactor authentication. Use a password manager and unique passwords.
  3. In Canva, define a small palette, readable type, and reusable layouts. Check image rights, mobile readability, and links.

TRADE EDITION

Home base checklist

Make services, scope, contact details, and business identity easy to find.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.

DIRECT SALES EDITION

Home base checklist

Follow company brand rules. Make independent status clear where required, and use approved product assets.

Starter files are ready to adapt. CSV files open in spreadsheet apps. Printable pages can be filled locally and printed; they do not save or submit entries.